Newell & Sorrell.

The Secret of Design Effectiveness.

London, Newell and Sorrell Limited, 1995. 19.4 cm x 24.5 cm. 88 pages. Original Softcover. As New condition.

Includes for example the following contents: The bottom line and the high ground / Hello America! Frances Newell on The Body Shop / Baby boom- Jeremy Scholfield on Boots / Unlocking innovation- John Sorrell on Berol / All change- Iain MacTavish on Intercity / Breaking cover- Rodney Mylius on Bloomsbury / Choosing Effective Design- Simon Jones etc.

″Design effectiveness is one of the best kept commercial secrets. Too few organisations know the true value of effective design, and the facts and figures are not often revealed. Yet effective design can achieve an extraordinary range of business objectives. Effective design is design that makes a difference . It enhances the performance of organisations, and adds value to the products and services they provide for customers. It gives competitive edge. It creates wealth and prosperity, and improves the quality of life. Significantly, it operates on more than one level.” (John Sorrell)

Newell and Sorrell has won an unprecedented six DBA Design Effectiveness Awards. In this book consultants at Newell and Sorrell explain, inspire and provoke thought about the way in which effective design achieves an extraordinary range of business objectives. Evidence in the form of hard business data is provided through a series of case studies featuring The Body Shop, Boots, Routledge, Berol, Niceday, InterCity, Bloomsbury and Royal Mail. (From cover notes)

Sir John Sorrell CBE FRIBA FREng (born 1945) is a British designer and a renowned advocate and campaigner for creative education and for the creative industries. John Sorrell set up his first business, Goodwin Sorrell, in 1964 with Chuck Goodwin.

John co-founded the design and identity business Newell and Sorrell in 1976 with his wife Frances Sorrell (née Newell). Newell and Sorrell became one of Europe’s biggest and most successful identity consultancies, with clients that included British Airways, the Body Shop and the Royal Mail. The business won numerous awards for creativity and effectiveness.

In 1997, Newell and Sorrell merged with Interbrand to form Interbrand Newell & Sorrell. John and Frances left Interbrand Newell & Sorrell in 2000. (Wikipedia)

• Keywords: Art and Design · Business · Business Organization · Case studies · Catalogue Four – International Art · Design · Design – Rare · Design Effectiveness · Economics – Rare · Economics and Design
• Language: English
• ISBN: 0950986631
• Inventory Number: 200385AB

EUR 48,--