[Thomas, William Luson].

Ephemeral advertising sheet for Vol. XX. – No. 515 – of The Graphic – “An Illustrated Weekly Newspaper”. Four page – fold with advertising for Irish Linen, Kinahan Whisky, Collinson and Lock and the Brighton Season, Fry’s Cocoa Extract, Will’s Bird’s Eye Tobacco, Maple & Co. Furniture in Tottenham Road, London, Velveteens etc. etc.

London, The Graphic Office, 190 The Strand , 1879. 32 cm x 42 cm. 4 pages. Original Softcover. Excellent condition with only minor signs of external wear.

The Graphic was a British weekly illustrated newspaper, first published on 4 December 1869 by William Luson Thomas’s company Illustrated Newspapers Limited. The influence of The Graphic within the art world was immense, its many admirers included Vincent van Gogh, and Hubert von Herkomer. It continued to be published weekly under this title until 23 April 1932 and then changed title to The National Graphic between 28 April and 14 July 1932; it then ceased publication, after 3,266 issues. From 1890 until 1926, Luson Thomas’s company, H. R. Baines and Co. published The Daily Graphic.
The Graphic was founded by William Luson Thomas, a successful artist, wood engraver and social reformer. Earlier he, his brother and his brother-in-law had been persuaded to go to New York and assist in launching two newspapers, Picture Gallery and Republic. Thomas also had an engraving establishment of his own and, aided by a large staff, illustrated and engraved numerous standard works. Exasperated, even angered, by the unsympathetic treatment of artists by the world’s most successful illustrated paper, The Illustrated London News, and having a good business sense Luson Thomas resolved to set up an opposition. His illustrated paper, despite being more expensive that its competition, became an immediate success.
Artists employed on The Graphic and The Daily Graphic at the end of the 19th century and beginning of the 20th century included Helen Allingham, Edmund Blampied, Alexander Boyd, Frank Brangwyn, Randolph Caldecott, John Charles Dollman, James H. Dowd, Godefroy Durand, Luke Fildes, Harry Furniss, John Percival Gülich, George du Maurier, Phil May, Ernest Prater, Leonard Raven-Hill, Sidney Sime, Snaffles (Charles Johnson Payne), George Stampa, Edmund Sullivan, Bert Thomas, F. H. Townsend, Harrison Weir, and Henry Woods. (Wikipedia)

• Keywords: 19th Century · 19th Century – Rare · Advertising · Advertising Art · Catalogue Four – International Art · Ephemera · Ephemera – Rare · Historic Advertising · History of Advertising · History of Art – Rare · Magazine · The Graphic – An Illustrated Weekly Newspaper
• Language: English
• Inventory Number: 100334AB

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